Effects of consumers’ construal levels on post-impulse purchase emotions
نویسندگان
چکیده
منابع مشابه
Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior
Group buying websites are getting increasingly popular in the recent years. These websites typically work with merchants to offer group deals at attractive prices. They need a pre-determined minimum number of buyers for a deal before that deal is on. It is therefore important for marketers to understand how they can encourage consumers to buy these online group deals early. Using the right pers...
متن کاملHow Online Social Interactions Affect Consumers' impulse Purchase on Group Shopping Websites?
This paper explores how online social interactions may influence consumers’ impulse purchase when they browse online group shopping websites. We develop a research model based on the stimulus-organism-response framework and prior research on online social interactions. We propose that social interaction factors may serve as stimulating cues. In specific, opinion-based social interaction (i.e., ...
متن کاملWhen Do Online Consumers Purchase?: Based on Inter-Purchase Time
This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...
متن کاملEffects of media formats on emotions and impulse buying intent
One way of generating revenue from broadband media content rests upon the assumption that multi-media content may trigger a greater intent to buy products and services impulsively. An experiment was performed in order to explore the effects of media formats on the emotions and impulse buying intentions for music compact discs (CDs). Three distinct media formats of World Wide Web pages were set ...
متن کاملWhen Do Consumers Purchase Online?: Based on Inter-Purchase Time
This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2019
ISSN: 0263-4503
DOI: 10.1108/mip-01-2019-0022